PepsiCo's Fashionable Foray: The Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Can

Award-winning design marries fashion and lifestyle with Pepsi's "Live for Now" spirit

The inspiration behind this design is deeply rooted in the vibrant energy of Shanghai's Spring/Summer Fashion Week. The design team aimed to encapsulate the essence of this event, merging it with Pepsi's dynamic spirit to create a unique product that stands out in the market.

What sets this design apart is its unique blend of fashion and lifestyle elements. The can's graphics feature tropical and palm leaves set against a pink flesh-toned background, evoking the feel of fresh summer retreats. The leaves part to reveal the iconic Pepsi logo, symbolizing the brand's presence at the intersection of fashion, lifestyle, and the everyday.

More than just a beverage container, the Pepsi x Shanghai Fashion Wk SS17 Ltd Ed can is transformed into a stylish accessory. The design team has successfully turned an everyday object into a statement piece, making style accessible to all.

The Golden A' Design Award is a prestigious accolade granted to outstanding creations that reflect the designer's prodigy and wisdom. It celebrates trendsetting products and bright ideas that advance art, science, design, and technology. The award embodies extraordinary excellence and significantly impacts the world with their desirable characteristics. The PepsiCo Design & Innovation team's achievement in this category is a testament to their commitment to pushing the boundaries of design.

In conclusion, the Pepsi x Shanghai Fashion Wk SS17 Ltd Ed can is a shining example of how design can transform a simple object into a symbol of style and lifestyle. It showcases the power of design in creating unique experiences and connecting with consumers on a deeper level. The success of this design is a testament to PepsiCo Design & Innovation's ability to innovate and create trendsetting designs that resonate with consumers worldwide.